Roles and Responsibilities
- Need to handle a team responsible for entire region marketing which consists of many branches of hospital.
- The candidate would be fully responsible for Marketing P&L and should increase the overall brand awareness for the hospital in the allocated region
- - Overall responsible for Marketing function across all the channels
- -To promote hospital services by conducting camps, CME's
- - To do competitive market intelligence and define strategy in achieving the targets
- -Create and implement Marketing plan within budget, in conjunction with overall business strategy.
- -Ensuring effective, branded marketing communications including the company website, social media, print communication, and advertising. Ensuring effective communication internally also.
- -Manage major projects such as PR events, launches, Marketing campaigns, Trade show exhibits.
- -Liaise with and manage all external agencies, such as PR, Creative, On-line, Media Buyers, Medical Publications.
- -Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research.
- -Maintain high level of knowledge of Hospitals clinical services.
- -Manage creation and distribution of Internal Newsletter (Spotlight on Staff) for internal communication within hospital.
- -Maintain awareness of competitor activity and general healthcare updates.
- -Contribute to internal and external meetings from a marketing perspective.
- -Manage relationship with key personnel in Pharmaceutical and Medical Device industries with a view to confirming on-going sponsorship of hospital events.
- -Direct and manage Social Media & Marketing Assistant and provide support and guidance.
Desired Candidate Profile
- Must have worked as a lead in Sales & Marketing for Hospital/s.
- Candidates having worked with Eye Hospitals will be preferred.
- Candidates working with Chain of Hospitals will be preferred.
Role:Sales Head (B2C)
Salary: Not Disclosed by Recruiter
Industry:Medical Services / Hospital
Functional Area:Sales & Business Development
Role Category:Retail & B2C Sales
Employment Type:Full Time, Permanent
ASG Eye Hospital Pvt. Ltd.